Reviewed and analyzed a client’s physical and on-line marketing presence. Provided detailed recommendations for consistency, improvements and better effectiveness across websites, social media, and marketing messages.
Built a financial forecast model for a client to better understand their cash flow and to facilitate their decision making on proposed projects.
Developed and assisted in the implementation of the activation of a B2B client’s advisory board, customer advisory board, and formal and informal components of a customer feedback loop.
Analyzed the source, quality and consistency of customer and transaction data across the company’s systems; implemented procedural improvements and regular reporting functions; ongoing oversight of data management function.
Overhauled a client’s ecommerce efforts including rebuild of website, addition of product variations, change to product pricing, establishment of customer service, and clarified marketing messaging and product positioning.